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Out To Lunch: Coffee 'N Cola

Chet Overall
/
It's New Orleans

There’s an old saying about how to be successful in business - “Build a better mousetrap.” Meaning find a product everybody wants and do it better.

Peter's guests on Out to Lunch today have come up with new variations of products that enjoy massive worldwide popularity. Soft drinks and coffee.

Peter Ricchiuti is the finance professor you wish you had back in college! His insight and humor have twice made him the top professor at Tulane University's A.B. Freeman School of Business. After a successful career on Wall Street, Ricchiuti served for five years as Assistant State Treasurer and Chief Investment Officer for the State of Louisiana. There he skillfully managed the State's $3 billion investment portfolio.

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