Customers of Dollar Shave Club say that the company's sense of humor — as seen in an absurdist video of CEO Michael Dubin in his warehouse — has helped win them over.
In seeking financial backers for her Ouya game console, Julie Uhrman was looking for about $1 million. The business received far more than that amount.
Crowd funding began as a way to support the arts on the Internet. Artists could go online to pitch a new album, for example, in the hope that thousands would give small amounts. But now it's expanded to entrepreneurs, and the rules aren't quite as clear.