When the creator of NBA Jam was working on the iconic ’90s arcade game, he wanted to make it even more exciting.
So he came up with a solution. When a player shoots two baskets in a row, he’s heating up. It’s then more likely that the player will make the third. When it sails through the hoop a third time, the in-game announcer shouts “he’s on fire,” and the ball bursts into flames.
In the thirty years that followed, ‘heating up’ and ‘on fire’ have become synonymous with the thrilling feeling of being on a roll, on and off the court.