By editor
Originally published on Mon March 19, 2012 9:20 am
Don Draper, the main character on the hit TV show Mad Men, is said to have been inspired by a real Madison Avenue ad man: George Lois. Lois was a leader in the "Creative Revolution" in advertising during the 1950s, and became one of the most influential art directors in advertising history. His work helped make brands like Xerox, Lean Cuisine and Jiffy Lube famous. Lois is perhaps best known for creating iconic Esquire magazine covers, many of which now reside in the Museum of Modern Art.
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