City to Roll Out Tourism Pitch

The New Orleans Tourism Marketing Corp. is planning a 2013 national campaign built around the theme "Follow Your NOLA."

The Times-Picayune reports the pitch will roll out in its Super Bowl visitors' guide, distributed to travelers coming to New Orleans for the NFL's championship game on Feb. 3 at the Superdome.

The campaign will expand in April with advertising targeted in cities within easy flying or short driving distances.