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Vanilla Shortage Drives Changes In Flavor Industry

Teresa Wall uses vanilla in about 75 percent of her recipes at her Philadelphia bakery, Tartes. But not everyone is willing to pay for real vanilla. (Irina Zhorov/The Pulse)
Teresa Wall uses vanilla in about 75 percent of her recipes at her Philadelphia bakery, Tartes. But not everyone is willing to pay for real vanilla. (Irina Zhorov/The Pulse)

There’s a global shortage of vanilla beans, most of which come from Madagascar. That wouldn’t have been a problem a few years ago when many food companies relied on synthetic vanilla flavor.

But as Irina Zhorov (@zhorovir) of WHYY’s The Pulse reports, customer demand for natural vanilla is leading to a spike in prices — and a search for alternatives in the flavor industry.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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