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Eyes On Detroit As Auto Industry Flexes Its Muscle

NPR

Published January 13, 2014 at 12:35 PM CST

Raj Mair, group VP at Ford Motor Company, introduces the new Ford F-150 pickup truck at the North American International Auto Show (NAIAS) on January 13, 2014 in Detroit, Michigan. (Scott Olson/Getty Images)

The North American International Auto Show kicks off today in Detroit, with automakers upbeat about global sales.

Ford will introduce a newly revamped F-150 truck, boasting a light-weight aluminum body instead of the standard steel.

But will customers bite?

The Financial Times’ Cardiff Garcia joins Here & Now’s Sacha Pfeiffer to discuss what to expect.

Guest

Cardiff Garcia, reporter for the Financial Times blog FT Alphaville. He tweets @CardiffGarcia.

Copyright 2021 NPR. To see more, visit https://www.npr.org.