NOLA Baby: Whole Foods & GNO, Inc.

May 13, 2013

Peter Ricchiuti, GNO, Inc.'s Michael Hecht and John Elstrott, Chairman of the Board of Whole Foods Market.
Credit Grant Morris / It's New Orleans

Whole Foods Market was born in New Orleans and the big boss is still here.

Chairman of the Board of Whole Foods Market, John Elstrott, tells the fascinating tale of the birth of the nationwide health food giant and the equally fascinating tale of what's ahead. Joining John for lunch is Michael Hecht, the CEO of GNO Inc. and one of the principal architects of New Orleans' sensational business resurgence. This is an all-star show!