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NOLA Life Stories: An Economic Disaster's Bright Side: Jeanne Nathan On The 1984 World's Fair

During the 1984 World's Fair, Jeanne Nathan was not only beset on all sides by publicity issues, but she was also pregnant, which naturally added to her stress.
Historic New Orleans Collection
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During the 1984 World's Fair, Jeanne Nathan was not only beset on all sides by publicity issues, but she was also pregnant, which naturally added to her stress.

  

As the Director of Public Relations for the 1984 World's Fair, Jeanne Nathan had her work cut out for her.

The fair not only had to compete with the 1984 Summer Olympics in Los Angeles, but it was challenged by an oil crash, political conflict, and bad publicity. It remains the only World’s Fair to declare bankruptcy during its run. Despite that, Jeanne feels New Orleans learned invaluable lessons in tourism and marketing that are still used today, but will be the first to admit that handling the Fair’s image was a constant uphill battle. 

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NOLA Life Stories is produced in partnership with the Historic New Orleans Collection, for which this story was originally recorded as part of their New Orleans Life Story Project

Thomas Walsh is an independent radio producer and audio engineer who lives in New Orleans. You'll see him around town recording music, podcasts, short films, live events and radio features. He's practically glued to his headphones. A movie geek to his core, he's seen every film listed on the American Film Institute's 100 Years...100 Movies and would love to talk to you about them.