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Jazz Fest Sync Up Conference Teaches The Business Of Music

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Scott Aiges
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New Orleans is right in the middle of Jazz Fest, which features plenty of live music.

But there is also an associated event called the Sync Up Conference, now in its eighth year, designed for independent artists to learn more about the business of music.

WWNO’s Paul Maassen spoke with Scott Aiges, Programs Director for the Jazz and Heritage Foundation, about the conference.

Paul arrived at WWNO as general manager in March 2008. Since his arrival, Paul has strengthened the station’s finances, introduced new national news and information programs, revamped the digital WWNO2 schedule to complement 89.9, and launched digital WWNO3 as an all-jazz channel. He has placed new emphasis on WWNO’s role in the community, devoting resources to local news reporting and cultural features, and encouraging new collaborations among New Orleans’ cultural organizations and the region’s public media.