According to the reputable Henry J Kaiser Family Foundation, right around twenty percent of the population of the United States is under 15. That’s a sizeable market. You don’t have to look very far to see the marketers of stuff that kids like trying to sell it to them. Mostly food and toys. Which demonstrates that we don’t change all that much as we grow older.
But there are other businesses aimed at kids that aren’t exploitative, and can be a part of a child’s development. Peter Ricchiuti's guests on today’s show are in those kinds of businesses.